LeadsRx Captures Customer Journeys without Third-Party Cookies
LeadsRx products include a purpose-built identity graph that unifies customer journeys across browsers, apps, and devices. Without relying on invasive, third-party cookies, the LeadsRx technology maintains a privacy-first approach to helping marketers analyze important data to improve their customer acquisition activities. We will always maintain our unwavering commitment to protecting consumer privacy rights. Read more about how we do it here.
The Performance Report Privacy Statement
Updated January 1, 2021
LeadsRx (hereinafter referred to as “LEADSRX” or “we”) is committed to protecting your privacy online. You are important to us, and we will take special care to maintain your trust. In order to fully understand your rights, we encourage you to read this Privacy Statement and to consult our Site Usage Terms which apply to your use of the LEADSRX web site(s) operated by LEADSRX (e.g., www.leadsrx.com). Please direct questions regarding this Privacy Statement firstname.lastname@example.org. Your use of the LEADSRX Site indicates your express consent to our collection, storage, use and disclosure of your personal information in the manner described. This Privacy Statement is effective upon acceptance.
When does LEADSRX collect information?
LEADSRX gathers information from users in three ways: (1) voluntary registration, (2) through use of cookie technology and web beacons, and (3) by recording an anonymous version of the IP addresses of those who browse our site and log files. For users outside the United States, your use of the LEADSRX Site indicates your consent to the transfer of your personal information to the United States and the storage of it on servers located there.
Voluntary Registration. When you create an account with LEADSRX, request us to contact you, register to receive information from us, and/or wish to use the LEADSRX Site, we may ask for certain necessary personal information like your name, email address, and phone number. Other specific services, which may be offered to you by LEADSRX from time to time, may have additional registration requirements and may require you to provide additional information.
When you visit a website of a LEADSRX customer, our software may also use a browser cookie(s) and Local Storage at that time to remember or retrieve a unique number assigned by our software. This number can not be used by others to identify you personally but does allow LEADSRX to track when you visit our customer’s website, the time you visited, the pages you viewed, and how you arrived to the website.
We also collect your IP address when you visit a website of a LEADSRX customer, however, our customer can elect to have the IP address modified to be anonymous.
In some cases, our customers also use special LEADSRX capabilities to record impressions of digital advertisements that may appear in your browser as you visit other websites throughout the internet. In all cases, you can remove the cookie(s) and Local Storage data used by LEADSRX by following directions provided by the manufacturer of your specific browser
Web Beacons. LEADSRX may use electronic code known as web beacons – sometimes called a pixel or tag – that assist in delivering cookies on our sites and on our customer’s sites and within email messages we send or that are sent by our customers. We may include web beacons in promotional email messages or our newsletters in order to determine whether messages have been opened and acted upon. LEADSRX may also employ web beacons from third parties in order to help us compile aggregated statistics and determine the effectiveness of our promotional campaigns. The LEADSRX Universal Conversion Tracking Pixel is one such web beacon that we use and our customers use to create and update cookies as well as send information to our backend servers for storage.
Log Files and IP Address. LEADSRX may log standard information about your visit, including an anonymous version of your IP address, browser type and language, access times, referring website addresses, the pages you view, the links you click and other actions taken in connection with the website. It is not possible to identify you personally from the type of information that LEADSRX gathers in this way.
How is my personal information used?
Use of the LEADSRX Site. Our primary purpose in obtaining your personal information is to provide you with the LEADSRX services as efficiently as possible. For example, LEADSRX uses your personal information to identify you as a customer, to set up and administer your account to process or obtain payment of your orders, and to provide you with effective customer service and/or technical support.
E-mail. If you register with our site, from time to time, LEADSRX may email you with informative messages about our services or third party products and services we believe may be of interest to you. If you do not want to receive these types of emails please let LEADSRX know by email to email@example.com.
Analysis. When we place a cookie in your browser and in Local Storage with a unique identifier, it allows our software to remember how you came to our website, what pages you have viewed, forms you have completed, material you have reviewed or downloaded, and more. We use this information to learn about typical behaviors our prospects and customers demonstrate so that we can improve our advertising programs for greater customer satisfaction and to earn more paying customers over time. We also use this information in aggregated models that attribute one activity to others. LEADSRX customers also use information about you and your visits in similar ways.
May I review and alter the personal information LEADSRX holds about me?
You have a right to access personal information held by LEADSRX that relates to you for whatever purpose you may have including portability of this information to other systems. You may do this by contacting LEADSRX at firstname.lastname@example.org. Please notify LEADSRX immediately if any of the personal information that we hold about you is out-dated or inaccurate, and we will correct our records. If you think we hold personal information about you that is excessive, or that we should not retain your personal information, please contact us so that we may explain the reasons why LEADSRX retains such information. We will erase personal information when it is no longer necessary for us to retain it, having regard to your account activity and the applicable law.
May I request my personal information to be removed?
Yes. To have all data stored about you removed from our systems, please send your request to email@example.com.
With whom does LEADSRX share information?
You also acknowledge and agree that in certain circumstances LEADSRX must share user information with specific third parties for the purpose of providing additional services. In particular, LEADSRX has several service partners who provide services or products and as part of such operations, these companies may be provided certain of your contact information. LEADSRX will endeavor to ensure that any third parties to whom we disclose your personal information abide by the terms of this Privacy Statement. In other instances we may be obliged to disclose your personal information in order to conform to any requirements of law or to comply with any legal process, as well as to protect and defend the rights of LEADSRX, and/or our customers. LEADSRX reserves the right to transfer information (including your personal information) to a third party in the event of a sale, merger, liquidation, receivership, or transfer of all or substantially all of the assets of LEADSRX, a subsidiary, or a line of business associated with LEADSRX.
In addition, LEADSRX also discloses aggregated user statistics in order to describe our services and reach to prospective partners, advertisers and other third parties. However, aggregate data is not traceable to you specifically. Except for these situations, we will not disclose your personal information to any third parties except to the extent necessary to provide you with a requested service or under circumstances required by law. We will disclose your personal information when we believe in good faith that any applicable law, regulation or legal process requires it, or where we believe disclosure is necessary to protect or enforce our rights. Specific uses of personal information that vary from this Privacy Statement (if any) may be found in the terms and conditions or privacy policies applicable to that particular service. To the extent that you are notified of uses of your personal information which are different from those described in this Privacy Statement during your enrollment in any particular service, contest or promotion, the uses of which you are specifically notified will govern that service, sweepstakes, contest or promotion.
Please note, however, that we do not control the privacy policies of our advertisers and other third party sites to which we provide banner ads and links. If you click through a banner ad or link and submit your information to an advertiser, you will be subject to their own privacy policies. LEADSRX assumes no responsibility or liability for these third party policies or the actions of non-affiliated third parties.
How does LEADSRX safeguard my privacy?
We take our responsibilities seriously and employ appropriate physical and technical measures to protect your personal information from unauthorized access. Although LEADSRX uses reasonable efforts to safeguard the privacy of your personal information, transmissions made by means of the Internet cannot be made absolutely secure. LEADSRX assumes no liability for disclosure of data due to errors in transmission or unauthorized third parties.
In addition, we offer our customers the ability to “anonymize” your IP address. If this capability has been enabled, your IP address is modified in memory to change the last octet to 0 (zero) before it is stored on disk. This eliminates the ability for our customers to link a specific IP address to you personally.
What else should I know about my privacy?
You should be aware that if you voluntarily disclose personal information online in a public area, that information may be collected and used by others. We do not control the actions of our visitors and registered users. If you disclose personal information in a publicly accessible place in the LEADSRX Site, you do so at your own risk and you understand that your submitted information may be collected and used by others to send you unsolicited messages, advertisements, or for other purposes. Please remember that you are solely responsible for maintaining the secrecy of any password you use to register and you should always be careful and responsible whenever disclosing information online.
Additional Legal Requirements
Our Website is not intended for children under 18 years of age. No one under age 18 may provide any information to or on the Website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18 please contact us at firstname.lastname@example.org.
If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. Learn more about your California privacy rights.
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. However, we DO NOT disclose personal information to third parties for their direct marketing purposes.
Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to email@example.com. However, please know we do not currently sell data triggering that statute’s opt-out requirements.
By using the LEADSRX Site and services, you signify your acceptance of this Privacy Statement. If you do not agree or are not comfortable with any policy described in this Privacy Statement, your only remedy is to discontinue use of the LEADSRX Site. We reserve the right to modify this Privacy Statement at any time. Your continued use of any portion of the LEADSRX Site following notification or posting of such changes will constitute your acceptance of those changes. If you have questions or concerns about our specific policies, please send e-mail to firstname.lastname@example.org.